Logo design for Columbus, Ohio based Designer Toy and Art Gallery - Rivet.
Rivet owner Laura, first approached me after seeing past design work and inquiring about my design services. After Laura had checked out my design portfolio and told me what she needed went right to work on research.
Researching was a bit easy and included looking up their competitors (there weren't many in the mid-west when the store opened 6 years ago) and searching for other logos of similar context.
After the majority of the research had been completed, it was time to get creative. Based on the Laura's ideas and my research, this is where ideas began to run wild. Lots of brainstorming and sketching of ideas and then further onto the the computer. Breaks between these sessions were taken to allow time to reflect on the designs and have a fresh perspective – this is a crucial part of the logo design process.
For the Rivet logo, Laura and I were after an identity that was industrial looking (paying homage to the rust-belt of the midwest), modern yet not too futuristic, as well as bold and powerful. Careful consideration was taken to make the logo 'fit' in with the variety of art and toys that will be displayed and sold.
The final logo results in a balance between idea and execution. It's become a very-well recognized brand identity mark used in print advertising, display signage and convention booths (San Diego Comic Con, C2E2 and more).
Rivet owner Laura, first approached me after seeing past design work and inquiring about my design services. After Laura had checked out my design portfolio and told me what she needed went right to work on research.
Researching was a bit easy and included looking up their competitors (there weren't many in the mid-west when the store opened 6 years ago) and searching for other logos of similar context.
After the majority of the research had been completed, it was time to get creative. Based on the Laura's ideas and my research, this is where ideas began to run wild. Lots of brainstorming and sketching of ideas and then further onto the the computer. Breaks between these sessions were taken to allow time to reflect on the designs and have a fresh perspective – this is a crucial part of the logo design process.
For the Rivet logo, Laura and I were after an identity that was industrial looking (paying homage to the rust-belt of the midwest), modern yet not too futuristic, as well as bold and powerful. Careful consideration was taken to make the logo 'fit' in with the variety of art and toys that will be displayed and sold.
The final logo results in a balance between idea and execution. It's become a very-well recognized brand identity mark used in print advertising, display signage and convention booths (San Diego Comic Con, C2E2 and more).
