FordDirect brings together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers.
Founded in 2000, for the 15th anniversary in 2015, I was tasked to come up with a new version of the logo to let customers and dealers know of the milestone. Having to work with the existing branding of the blue oval and name, and not overthinking it, I came up with a simple numerical addition to the challenge.
This update was used on all FordDirect branding material throughout the year.
